Absolute. Pure. Unique

Get to know APU, a customer and partner centered, people, society, and nature oriented company with a rich century long history, that creates together every unique and precious moment of human life.

Land of Eternal
Blue Sky

Located in the heart of Central Asia, Mongolia is a landlocked country that borders with Russia to the north and China to the south. Ulaanbaatar, the capital of Mongolia, which is known as the world's coldest capital, is a modern million-plus city with extreme colors that combine Western and Eastern imagery. What do we know about Mongolia, famous for its beautiful virgin nature?

Mongolia-Intersection of Modernity & Tradition

Let's reveal a few facts about modern Mongolia, where extreme traditions are mixed with modernity.

Footprints of Mongolian Gobi

The clay from the former shores, hills, and soil of the Cretaceous period look like they are on fire during sunrise and sunset. You may feel like you are on a different planet. Really though, you’re in the Mongolian Gobi Desert.

8 Reasons To Visit Mongolia

Mongolia is a country that has many amazing ancient secrets. Mongolia is a land with rich history, vast steppes and simple and noble people. How did Mongolia impress foreigners? Here are quotes of eight people telling their reasons to visit Mongolia.

Spirits of Mongolia

The APU (Absolute, Pure, Unique) JSC’s export basket consists of nine brand products that are exported to countries of Asia, North America, and Europe. We create unique and luxurious brands perfected to craftsmanship, rooted in a century of expertise. Our brands are recognized as the ultimate choice in celebrating successes and achievements by outstanding individuals who strive for excellence and creation of incredible values.

MONGOLIA

Mongolia is a country of contrasts, with pristine nature and extraordinary landscapes.

Mongolia, the land of the eternal blue sky, is the birthplace of the nomadic civilization that has preserved eight hundred thousand years of history of human development in its soil, and has been the center of three thousand-year-old Eurasian nomadic states.

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Mongolia

10 Unique Souvenirs Which Can Only Be Purchased in Mongolia

10 Hotels Where You Can Experience the Nomadic Life

Cultural Identity of the Nomads of the Great Steppe

Hidden Pearls

Art & Photography

Painter M.Erdenebayar

Painter J.Munkhtsetseg

S.Sarantsatsralt: Man Makes Himself

B.Bat-Orgil – Metro, Metropolis, Metrosexual

Humans of Mongolia

World Famous Opera Singer Born in the Great Steppe

The BAATAR

The Woman Who Made the Sun Go Up

Signature People